My Take on Sponsored Stories: Feat. P. Diddy
I’ve given a lot of thought to Sponsored Stories on Facebook.
(…more thought than the average person should give)
I’ve come to this conclusion. Sponsored Stories will be very beneficial for marketers to invest in, but from a consumer’s point of view they make me feel used.
i.e.
I made this status the other day during the snowstorm:

It captured my frustration with the never-ending snow, and my frustration with this song that I find to be extremely irritating:
When I make a status, it’s intended to go out at that exact moment in time.
( cue the Whitney Houston )
If the status I made later appeared as a sponsored story ( let’s just say somehow it went out to my friends as a story for Diddy’s Ciroc Vodka ) then I’d feel used.
Now, will this exact scenario happen?
No.
The Sponsored Stories feature works like this, but hopefully you get the point of my Diddy analogy.
(and hopefully you don’t like that particular Diddy song.)
note: David Berkowitz’s Mashable article does a better job than I can of describing how Sponsored Stories may feel invasive to users. You can check it out here.
What are your thoughts on the Sponsored Stories feature?
